Marketing Planning and Strategy (Ethical Challenge) 1 Assignment

Marketing Planning and Strategy (Ethical Challenge) 1 - Assignment Example ntation may however target physically disabled people and people with health problems in order to determine involved costs and risk in product delivery for determining prices. This may harm members of the target population by subjecting them to higher prices based on their special needs. Raju (2009) argues that segmentation helps to meet needs of special groups but the associated disadvantage of cost may lead to greater harm than if products were offered without segmentation and prices remained uniform. In addition, such segmentation may for a basis for identification of the challenges facing the groups and therefore expose them to stigma. Consequently, targeting the physically disabled or people with help problems, with the aim of meeting their special needs at higher costs, are a violation of ethical practices. Targeting the segments in insurance coverage is an example. The segmentation may induce higher cover cost and limit the group’s ability to afford cover and access car e. In addition, the segmentation may create the impression that the segment have poor health and induce stigma against members of the segment to worsen their welfare through induced emotional instability (Brenkert and Beauchamp,

The evaluation of the social value of fossil and alternative fuels Essay

The evaluation of the social value of fossil and alternative fuels (hybrid) and the use of unleaded petrol - Essay Example ans in discovering alternative forms of energy, such as solar energy, hydrogen energy, etc that seem to affect the social value of fossil fuels adversely (Foster & Witcher, pp. 39-51, 2009). However, fossil fuels continue to enjoy their economic importance despite of such adverse effects. In particular, this paper will focus on social value of the fossil fuels, as well as alternative fuels along with some light on the unleaded petrol that has becoming common in various countries around the globe due to its associated benefits. In order to evaluate social value of fuels, it is very important to understand the meaning of this notion. According to experts (OECD, pp. 10-13, 2006), social value is an entity that indicates a product or service’s benefit in line with the well-being of citizens of the society. In addition, social capital is one of the major aspects of social value that relates to the goodwill and trust that an organization or a product acquired during a period of various years. From this understanding, it will now be easier to evaluate social value of the fuels that seem evident from results of the different researches. In specific, fossil fuels are playing an imperative role in the human society; however, at the same time, its social value seems to diminish every day and every year due to a number of factors. According to the social value theory, that is the basic premise of evaluating social value, ‘everything is connected to everything else’ (Kramer & Bazerman, pp. 55-63, 2009), and these connections allow the organisms to identify some patterns that create the social value. From this principle, fossil fuels seem to be focusing on the necessity aspect of the human society; however, at the same time, they have been affecting the citizens with their increased costs and prospective adverse impacts associated with them that indicate lower social value of fossil fuels in the human society. One of the basic ways of evaluating social value of fossil